What Changed?
The Whole Milk for Healthy Kids Act allows schools to offer a broader range of milk varieties, including:
- Whole milk (full-fat)
- Reduced-fat milk (2%)
- Low-fat milk (1%)
- Fat-free milk (skim)
- Lactose-free and lactose-reduced milk
- Flavored or unflavored varieties (within added-sugar limits)
This expands flexibility while maintaining existing nutrition requirements.
Why Expanded Milk Choice Matters
Expanding milk variety gives students meaningful choices at the serving line. When students can select the milk they prefer, they are more likely to include it with their school meal and drink it.
What ADA North East Is Doing
Supporting Schools
- Helping schools know about the new options in milk varieties
- Encouraging schools to offer whole and 2% milk
- Providing educational resources aligned with federal guidance
- Sharing merchandising ideas and menu tools
Supporting Dairy Farmers
- Monitoring federal and state-level updates
- Sharing information through the Checkoff Check-In and website updates about what farmers can do to help
- Continuing to position dairy as a trusted, nutrient-rich choice in school meals
New Milk Marketing Guide
Help get kids excited about milk choices in schools with these new materials from ADA North East! The campaign uses a K-pop-inspired visual style—bold colors, energetic photography, playful graphics and a polished, contemporary look designed to catch students’ attention.
Check out the Milk Marketing guide, including promotion ideas, PA announcements, and dairy-rich recipes.




