This training covers the basics of the primary social media platforms in use today and how they are impacting consumers’ purchasing choices. It explains why social media a is a good tool to connect farmers to consumers while also providing guidance as to how to avoid pitfalls of the various platforms. Finally, it covers crafting social media posts to support key messages to further create a unified voice in dairy. This training is great to explore the potential ways social media could help your farm connect more widely and effectively with consumers.
