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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Conservation Resources Available to Farmers in the Chesapeake Bay Area
Conservation Resources Available to Farmers in the Chesapeake Bay Area

Learn about conservation resources available to Chesapeake Bay Area farmers

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ADA North East to Facilitate Distribution of More than 200,000 Gallons of Milk During June
ADA North East to Facilitate Distribution of More than 200,000 Gallons of Milk During June

ADA North East board member and dairy farmer Peggy Murray shares her experience of volunteering at a recent milk drive.

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Local Dairy Farmers Help Families in Need Get Milk in Syracuse and Watertown, N.Y.
Local Dairy Farmers Help Families in Need Get Milk in Syracuse and Watertown, N.Y.

Dairy farmers from Porterdale and Murcrest farms, along with the Jefferson County Dairy Promotion team, participated in a milk distribution drive in Watertown, N.Y.

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Price Chopper/Market 32 Digital Campaign Promotes National Dairy Month, Features a New York Dairy Farmer
Price Chopper/Market 32 Digital Campaign Promotes National Dairy Month, Features a New York Dairy Farmer

Price Chopper/Market 32 featured a Facebook Live interview with New York dairy farmer Lisa Porter.

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New York Dairy Farmers, Promoters Participate in Milk Drives
New York Dairy Farmers, Promoters Participate in Milk Drives

Dairy farmer Joel Riehlman and his Onondaga County 4-H Club participated in a milk distribution drive in Syracuse.

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Checkoff Pizza Partners Increase Cheese Usage to Help Support Dairy Farmers
Checkoff Pizza Partners Increase Cheese Usage to Help Support Dairy Farmers

Pizza chains pile on cheese

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Health Professionals Learn School Milk and Dairy Information
Health Professionals Learn School Milk and Dairy Information

More than 440 registered dietitians participated in a nutrition webinar last week, a partnership with ADA North East and the Genesee Dietetic Association.

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Retail Team Adjusts to ‘New Normal’ to Provide Positive Shopping Experiences that Sell More Dairy
Retail Team Adjusts to ‘New Normal’ to Provide Positive Shopping Experiences that Sell More Dairy

Since the onset of COVID-19, ADA North East has assisted store personnel in stocking nearly 134,000 dairy items in stores throughout the region.

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Oneida County, N.Y., Families Get 8,000 Gallons of Donated Milk
Oneida County, N.Y., Families Get 8,000 Gallons of Donated Milk

Thousands get donated gallons of milk through Nourish New York and the Coronavirus Food Assistance Program.

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Price Chopper/Market 32 Digital Campaign Promotes National Dairy Month
Price Chopper/Market 32 Digital Campaign Promotes National Dairy Month

Price Chopper/Market 32 featured a Facebook Live interview with New York dairy farmer Lisa Porter.

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